The name of concrete supplier firm ‘Jim’ll Mix It’ will not be changed, according to the company’s managing director. The insistence comes amid mounting allegations regarding the late TV and radio presenter Jimmy Savile.
Operating since the 1980s, the firm’s logo and branding was inspired by the hit show Jim’ll Fix It, which was fronted by Savile.
The question was put to the boss of the southern England firm whether he thought the association may damage the business in the future. However, in an interview with Construction News, the boss of the southern England firm said:
“What is Jimmy Savile to do with me?”
Going on to say that he did not intend to change the name, Jimmy Taylor continued.
“I am who I am. I’m in concrete, my name’s Jim.”
Since 1983, the firm, which is based in Bow, in east London, has been providing concrete and screed to concrete flooring contractors and builders in and around London. Now employing around 50 people, it also has operations in Croydon and Upminster.
The stance taken by Mr. Taylor is in contrast to a number of organisations more closely associated with Savile. Many with facilities named after him, in recognition of his fundraising, are rethinking naming policies, for example. The late DJ’s headstone has also been removed by his family, amid concerns of the public feeling.
With a loyal customer base, it is hoped the continuing investigations by the Metropolitan police in London and continuing press stories will not have any lasting damage on the popular concrete supplier.
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